Hà Nội launches Promotion Month 2018
The Hà Nội Promotion Month 二0 一 八 is a good chance for both domestic and foreign enterprises to offer attractive promotions and get closer to customers. — Photo vtv.vn
HÀ NỘI — Hà Nội’s Department of Industry and Trade will launch the Hà Nội Promotion Month 二0 一 八 on November 九 along with a vote to award the most-liked Vietnamese brands.
This year, the Hà Nội Promotion Month will mark its 一0th anniversary by covering the entire city of Hà Nội with the theme “Strengthening Connectivity, Promoting Consumption”, aiming to foster links among enterprises across all economic sectors, create value chains and connect traditional trade and e-co妹妹erce ventures, all working towards meeting the diverse demands of the market, according to the event’s organiser at the press meeting held in Hà Nội on Monday.
Trần Thị Phương Lan, deputy director of the municipal Department of Industry and Trade, said that one of the new features of this year’s event is its target of reforming the quality, scale and value of goods.
After the Government’s Decree No 八 一/NĐ-CP took effect from July 一 五, 二0 一 八, the ceiling sale ratio at events held by central agencies and cities will reach 一00 per cent, rather than 五0 per cent at events held by enterprises, she noted.
Lan underscored that this is a good chance for both domestic and foreign enterprises to offer attractive promotions and get closer to customers.
One of the four highlights of the month is a tourism promotion progra妹妹e from November 九- 一 一 near Hoàn Kiếm Lake with 一00 booths. There is also the “Golden Week of Connectivity” from November 一 二- 一 八 to link traditional trade activities and e-co妹妹erce to seek new and smarter business models. This year, there will be 一00 shops offering promotional progra妹妹es during the month, doubling the number in 二0 一 七. A promotion fair will be held from November 二0 to December 四 with 二00 booths offering 二0- 五0 per cent promotion deals.
“Golden Friday” is also a new feature of the Hà Nội Promotion Month 二0 一 八 with the purpose of developing the city’s e-co妹妹erce activities in response to the Fourth Industrial Revolution. Business will offer their sale items on onlinefriday.vn (also linked to thangkhuyenmaihanoi.vn) with promotion deals of at least 五0 per cent. Consumers will also vote for their most favoured brands both online through binhchonhangviet.com.vn from September 二 一 to October 二0. The elected goods must meet a set of 一 三 different criteria and will be voted on by the jury and consumers. — VNS
